The singer’s decision to wade into electoral politics for the first time on Sunday (October 7) has driven a spike in online voter registration, particularly among young people, according to the website Vote.org.
The nonprofit site, which helps people register online, reported 240,000 new registrations since Swift posted a message on Instagram endorsing two Democratic candidates in her home state of Tennessee and urging people to register.
Swift’s enormous reach – she has 112 million Instagram followers and 84 million Twitter followers – underscores the way that celebrities can leverage their online presence by sending messages instantaneously to their millions of fans.
The registration deadline is Tuesday in Tennessee and more than a dozen other states.
Swift was scheduled to open the 2018 American Music Awards on Tuesday evening with her first awards show performance in almost three years, the show announced. She will perform “I Did Something Bad” from her multi-platinum album, “reputation”.
Polls show the U.S. Senate contest between Democrat Phil Bredesen and Republican Marsha Blackburn, a staunch supporter of President Donald Trump, is virtually tied in a state that Trump won by 16 points in 2016.
Swift, who has largely eschewed politics even as she has become one of pop music’s biggest global superstars, told her followers she could not support Blackburn due to the congresswoman’s record on women’s issues and gay rights.