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Korean Air creates K-pop style safety video with boyband SuperM

South Korea’s flag carrier Korean Air unveiled a safety video starring K-pop supergroup SuperM and singer BoA, which has been playing on their planes from Monday (November 4).

In a K-pop music video-style clip, members of SuperM played the roles of passengers and BoA explained the safety guidelines for luggage, seat belts, the usage of electronic devices and emergency exits.

SuperM, a group formed by seven members of different South Korean boy bands including SHINee, EXO, NCT 127, and WayV, made their debut last month and ranked top on the Billboard 200 album chart.

South Korean pop groups and television soap operas have in recent years become hugely popular in and beyond Asia. 

(Production: Daewoung Kim, Minwoo Park)

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